In July 2024, I joined LG Electronics' Marketing team as the Manager and Creative Director for the LG Family Club project, an exclusive loyalty program offering unique benefits and perks for the brand. My role involved creating video content, including tips and tutorials on LG products.
I was responsible for writing 20 scripts monthly, overseeing production, organizing shooting schedules, and directing
both actors and content to ensure alignment with the brand's vision.
I was responsible for writing 20 scripts monthly, overseeing production, organizing shooting schedules, and directing
both actors and content to ensure alignment with the brand's vision.
Beyond production, I managed the Post-Production process, ensuring high-quality output and occasionally finalizing videos myself. I also organized the content in spreadsheets, uploaded it to YouTube, and coordinated with the Marketing and Legal teams for review and approval. This included addressing feedback, implementing revisions, and managing the final publication on LG Brazil's YouTube channel.
You can check the complete 100 videos playlist on LG Brazil's Youtube Channel